Toyin Badejo

Co-Founder & CEO

HEIRLY.CO

Toyin Badejo

Co-Founder & CEO

HEIRLY.CO

Toyin Badejo

Co-Founder & CEO

HEIRLY.CO

About

I’ve spent my career operating at the intersection of strategy, execution, and design - building systems that hold up when decisions matter most.

Before founding Heirly, I worked across technology, operations, construction, design, and finance, leading complex initiatives and advising senior leadership in environments where clarity, judgment, and follow-through were non-negotiable.

Earlier in my career, I founded and ran an interior design and development firm, delivering residential projects from the ground up - from concept and floor plans to sourcing, construction oversight, and client delivery. Operating a firm, managing teams, and working in capital-intensive environments shaped how I think about risk, stewardship, and long-term value.

Across every chapter, one theme has remained consistent:

I’m drawn to building structure where it’s missing - and bringing order, trust, and intention to complex systems.

That perspective ultimately led to Heirly.

MEDIA

I’m featured in an upcoming documentary exploring sickle cell disease, its impact, and the broader systems surrounding healthcare, advocacy, and lived experience.

The project reflects my belief that meaningful work often sits at the intersection of human experience and structural change - and that the most important problems are rarely purely technical.

More to come.

Speaking

I’m invited into conversations with founders, executives, investors, and operators who are navigating moments of transition - where trust, incentives, and long-term outcomes matter more than speed.

My perspective is shaped by operating across technology, acquisitions, construction, and design, and by building systems in environments where decisions are irreversible and stakes are real.

Conversations I’m frequently drawn into include:

  • How trust breaks down in complex transactions - and how to design for it upstream

  • What founders underestimate about succession, acquisition, and legacy

  • The difference between speed and progress in high-stakes decision-making

  • Operating across disciplines and building structure in ambiguity

I approach these discussions thoughtfully and selectively, and value rooms where the dialogue is candid, serious, and consequential.

For speaking or moderated conversation inquiries, please get in touch.